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ArticleMeasuring customer feedback helps real estate development company build strong relationshipsLucy Klausner|October 1, 2002
ArticleFirst-time use of Kano method helps Carrier Corp. research buyers of its air conditioning unitsJoseph Rydholm|November 1, 1997
ArticleQualitative research helps Stanley Hardware reposition its line of mirror doorsSusan Haller, Dale Benedict|November 1, 1994
ArticleIntegrating marketing tools facilitates location of new constructionBeth Hoffman|March 1, 1988
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