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Showing:Consumers

Total: 1945

ArticleIn Case You Missed It... November 2011Quirk's Staff|November 1, 2011
ArticleLet's make a deal: The gamification of the saving experienceQuirk's Staff|October 1, 2011
ArticleCraving a connection: Consumers favor retailers that speak to themQuirk's Staff|October 1, 2011
ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleYoung, male, wealthy: Study helps define the QR code audienceQuirk's Staff|August 1, 2011
ArticleCan corporate America win back consumers' trust?Quirk's Staff|June 1, 2011
ArticleRethinking the role of shopper insightsMichael Carlon|June 1, 2011
ArticleThe economics of loyalty: What makes a loyal customer valuable?Howard Lax|May 1, 2011
ArticleWhat marketing research can gain from behavioral economicsBill Pendry|April 1, 2011
ArticleTrade Talk: How marketers can get a reaction to their calls to actionJoseph Rydholm|April 1, 2011
ArticleIn Case You Missed It... April 2011Quirk's Staff|April 1, 2011
ArticleConducting consumer research on the iPadRachel Swanson, Scott McDonald|March 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleThe cocooned consumer: How brands can inspire confidence in timid timesBryan Urbick|February 1, 2011
ArticleUsing research to reduce e-shopping abandonment ratesKimberly Struyk|January 1, 2011