Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Generation X

Total: 90

ArticleHow will Americans spend their money this holiday season?Bob Shullman|October 1, 2014
ArticleFrom sex to shopping, study indicates a shift in today’s manPatrick Buckley|October 1, 2014
Article5 lessons learned from running a multigenerational panelMary McIlrath|April 1, 2014
Article12 strategies for keeping your Gen Z community engagedJeanne Connon|April 1, 2014
ArticleThe Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the FutureAnders Parment|March 1, 2014
ArticleHow Gens X and Y relate to the brands in their livesJo-Ann Osipow, Kathy Sheehan|February 1, 2014
ArticleIn Case You Missed It... July 2012Quirk's Staff|July 1, 2012
ArticleHow qualitative research helped AARP reach a new audience with its LifeTuner siteKelly Hancock|February 1, 2012
ArticleWatch out Apple: Nintendo Wii rates highest among America's youthQuirk's Staff|November 1, 2011
ArticleRisky business: Attachment to mobile devices puts drivers in dangerQuirk's Staff|August 1, 2011
ArticleSocial networks influence our lives more than our purchasesMark Hardy, Keith Phillips|August 1, 2011
ArticleYoung, male, wealthy: Study helps define the QR code audienceQuirk's Staff|August 1, 2011
ArticleConsumers trust what their friends LikeQuirk's Staff|May 1, 2011
ArticleLessons learned from creating a market research online community (MROC) for MillennialsRobert Moran, Jennifer Myers, Allison Quigley, Sparky Zivin|April 1, 2011
ArticleMillennial myths: debunking conceptions of Gen YJoeri Van den Bergh, Mattias Behrer|April 1, 2011