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Showing:Packaged Goods

Total: 112

ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleIn Case You Missed It... June 2008Quirk's Staff|June 1, 2008
ArticleIn Case You Missed It... May 2006Quirk's Staff|May 1, 2006
ArticleData Use: Thoughts on our overreliance onJeffrey Kirk|March 1, 2006
ArticleIn Case You Missed It... June 2005Quirk's Staff|June 1, 2005
ArticleData Use: Unearthing TURFMichael Lieberman|April 1, 2005
ArticleHidden barriers to new product acceptance: preference inertiaBill MacElroy, Donna Wydra|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleProduct placement research moves into the 21st centuryJanet Savoie|January 1, 2004
ArticleDeveloping and managing advertising for StarKist Tuna in a PouchBarry Shepard|March 1, 2003
ArticleTips on testing packaging among seniorsGail Fudemberg|December 1, 2002
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002
ArticleTrade Talk: Study examines choices between national brands, private labelsJoseph Rydholm|June 1, 1998
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleSome thoughts on packaged goods advertisingJerry Thomas|March 1, 1995