Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Parents

Total: 74

ArticleToy retailers must strike a balance between parents on a mission and the 'nag factor'Quirk's Staff|December 1, 2010
ArticleTrade Talk: Report shows the changing face of motherhoodJoseph Rydholm|June 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleBack-to-school shopping down but not outQuirk's Staff|August 1, 2009
ArticleAdding ‘prosumers’ to your groups can provide a creative boostSteve Richardson|May 1, 2009
ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleBack-to-school shopping sprees - on a budgetQuirk's Staff|August 1, 2008
ArticleToys prove a sweet spot in a sour economyQuirk's Staff|June 1, 2008
ArticleFor Father's Day, most males opt out of man-to-man giftingQuirk's Staff|May 1, 2008
ArticleUsing research to understand kids and teensValla Roth|February 1, 2008
ArticleTrade Talk: Changing diapers, thinking about ethnographic researchJoseph Rydholm|October 1, 2006
ArticleOnline in-depth proves its promiseSteve August, Kimberly Daniels August|May 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleTeen poll shows mixture of optimism and pessimismMorris Whitcup|January 1, 1989