Marketing Research Articles and Video

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ArticleQualitatively Speaking: A moderator's guide to working with the creative departmentMichael Carlon|July 1, 2009
ArticleSatisfying no longer: Part I: Satisfaction research needs to return to focusing on the customerDennis Murphy, Chris Goodwin|July 1, 2009
ArticleBy the Numbers: A cautionary tale of surveys that are too long, daunting or uninterestingPete Cape, Jackie Lorch|July 1, 2009
ArticleAn examination of strategies for panel-blendingMichael Fallig, Derek Allen|July 1, 2009
ArticleTrade Talk: Second half of '09 could set research in motionJoseph Rydholm|July 1, 2009
ArticleProduct and Service Update June 2009Quirk's Staff|June 1, 2009
ArticleNames of Note June 2009Quirk's Staff|June 1, 2009
ArticleBy the Numbers: Conducting research in an extraordinary economic climateKeith Malo, John Widmer|June 1, 2009
ArticleFor hotels cutting back on services to trim costs, how far is too far?Lincoln Merrihew|May 1, 2009
ArticleA report on the 2008 Confirmit Market Research Software SurveyTim Macer, Sheila Wilson|May 1, 2009
ArticleTrade Talk: Will creativity save marketing research?Joseph Rydholm|May 1, 2009
ArticleData Use: Translating 'researcher-speak' into 'executive-ese'Rod Antilla, Brian Blake|May 1, 2009
ArticleMarketing Research War Stories May 2009Art Shulman|May 1, 2009
ArticleProduct and Service Update May 2009Quirk's Staff|May 1, 2009
ArticleProduct and Service Update April 2009Quirk's Staff|April 1, 2009