New program offers publishers snapshot of research results
Dynamic Logic, a New York division of Naperville, Ill., research company Millward Brown, has launched a Publisher Normative Data Share Program in partnership with Safecount, a New York data collection company. Dynamic Logic will provide a Publisher Norms Snapshot to publishers who have adopted node technology and who have participated in over 10 Dynamic Logic research studies. The normative data, which is from Dynamic Logic’s MarketNorms database, supplies publishers with an overview of the average branding impact of advertising running on their site judged on five metrics and based on data from campaigns measured by Dynamic Logic.
Publisher Norms Snapshots are available on a biannual basis and reflect all the data collected on the publisher’s site in aggregate, including studies commissioned directly by the publishers and other eligible studies commissioned by third parties.
“Naturally, when a publisher cooperates in our ad effectiveness studies, they want the option to see the results, regardless of who has commissioned the research,” says Michelle Eule, managing director of AdIndex Solutions, Dynamic Logic. “To respect the proprietary restrictions on individual campaign results, we are instead sharing aggregated study results, which offers publishers an expanded view of campaign effectiveness on their site.” For more information visit www.dynamiclogic.com.
Global Web Index to measure social media impact
Trendstream, a London research company, has introduced the Global Web Index, a semiannual Web usage study designed to quantify global Web trends and the impact of social media, conducted with the assistance of Lightspeed Research, Princeton, N.J.
The research will launch with 16,000 consumers in the U.K., France, Germany, Italy, Spain, the Netherlands, Russia, the U.S., Canada, Mexico, Brazil, India, China, South Korea, Australia and Japan. The first wave of data will be delivered in June 2009.
The Global Web Index focuses on how social media is being adopted and the scale of usage. The data is designed to complement existing online planning tools and to allow custom analysis split by demographic, media usage and attitudinal profile data. For more information visit www.globalwebindex.net.
Skopos rolls out three online tools
Skopos, a London research company, has introduced a set of online qualitative and quantitative tools to evaluate media: Skopos Sketchpad, Skopos Heatseeker and Skopos Replikator.
Skopos Sketchpad is an online concept-testing tool designed to make the respondent’s experience more lively and provide visual feedback to the client. Web pages, ads, direct mail, packaging concepts and logos can be marked by respondents using visual images and text. An example of this is a respondent dragging and dropping emoticons (or check-marks and crosses) onto the image and then explaining in the accompanying text box why they like or dislike this area.
Once respondents have completed the Skopos Sketchpad exercise, the resulting map showing “hot” and “cold” areas where respondents have made comments is known as the Skopos Heatseeker tool. It is intended to allow clients to see which areas of the ad or Web page are the most eye-catching or the most liked or disliked. The emoticons (or check-marks and crosses) and individual respondents’ comments can then be overlaid. These are also available in Excel or PDF format.
Skopos Replikator is an online page-turning technology that aims to replicate the actual experience of flicking through and browsing the hard copy of a magazine, brochure or other print publication. Respondents can “turn” the pages of the publication just as they would do with a physical copy. The Skopos Replikator tool can be used to determine recall of various sections or articles within a publication. For more information visit www.skopos.info.
Clarabridge debuts response management solution
Clarabridge, a Reston, Va., research software company, has released Clarabridge Smart Response, a customer-issue analysis, response and routing solution. Clarabridge Smart Response was created with the goal of generating automatic customer-specific response letters that acknowledge customers’ negative sentiments or frustrations, specific problems and suggestions, and if appropriate, attaching vouchers, coupons or other forms of compensation. The program, which uses text mining, is based on the Clarabridge Content Mining Platform’s existing natural language processing, categorization, sentiment, analysis and reporting engines.
In addition, Clarabridge Smart Response will be integrated with Oracle’s Siebel CRM by fall 2009 and is intended to allow Siebel users to feed incoming customer issues to Clarabridge Smart Response. For more information visit www.clarabridge.com.
Solution aims to gauge staff satisfaction
COA Solutions, a Surrey, U.K., business software company, has launched its employee engagement module, which is intended to help organizations develop and motivate staff. It is the latest addition to People Analytics, COA Solutions’ business intelligence system for human resource professionals. The employee engagement module aims to enable organizations to improve staff performance and create a more effective workplace by measuring, cultivating and managing an employee’s well-being against predefined key performance indicators. The information used by the engagement module to measure and managed levels of staff satisfaction is generated from the results of staff surveys.
The solution’s reporting tool produces a range of reports including employee development, team engagement, new-starter satisfaction and leadership capability. For more information visit www.coasolutions.com.
MarketTools updates research platform
MarketTools Inc., a San Francisco research company, has enhanced and expanded the services available through its Web site. Panel Manager is a new offering and is designed to simplify managing a panel. Research Manager has been enhanced to include content management capabilities for uploading and managing all research project elements through a centralized research portal. Survey Manager (formerly zTelligence) has been updated to include a survey creation function to import a text-based survey (in Microsoft Word or plain-text format) via a one-step wizard. TrueSample Manager is the company’s validation and quality-assurance sample technology. For more information visit www.markettools.com.
Briefly
PluggedIN, a Rochester, N.Y., research company, has opened its proprietary online community platform for use by researchers seeking to run their own online research communities. The PluggedIN Platform, which combines social networking and community features with market research capabilities, is designed for running extended qualitative research studies, including online communities, virtual ethnography and diary research. Market researchers can license one of three hosted editions of the platform, based on the needs of the project. For more information visit www.pluggedinco.com.
The Demographic Data Center, East Brunswick, N.J., has made the 2009 estimates and 2014 projections of the U.S. population available for purchase on DVD. The data provide demographic variables for the current U.S. population and for five-year projections of population trends. Variables include total population, population change, total households, race, age, gender, household income, owners vs. renters and more. The estimates and projections are also available on CD and online. For more information visit www.demographic-data.net/estimates/estimates_projections.htm.
San Francisco research company Peanut Labs has debuted I-frame, its second-generation platform used to deliver surveys to respondents within social networks. Recruitment, incentives and surveys are promoted in the voice of the network. For more information visit www.peanutlabs.com.
MRops, a Doylestown, Pa., research company, has launched MR-Communities in an effort to allow clients to build and manage online communities. The service uses a combination of Web 2.0 technology and community management tools. For more information visit www.mrops.com.
The NPD Group, a Port Washington, N.Y., research company, is now offering a consumer tracking service for the U.S. housewares market. The service is intended to offer information about who’s buying cookware, bakeware, cutlery, dinnerware, beverageware and flatware, including where they are purchased, primary reasons for purchase, preferred purchase methods and more. For more information visit www.npd.com.
The 2008 Confirmit Market Research Software Survey, carried out by U.K.-based meaning ltd, on behalf of Oslo, Norway, research software company Confirmit, is now available. The survey highlights trends and expectations across the research industry. For a full copy of the survey or for more information visit www.confirmit.com.