Top Marketing Research Articles Related to Research with Seniors and the Mature Market

Market research case study and technique articles related to research with Senior Citizens. Quirks.com is the leading resource for marketing research.

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Showing:Seniors/Mature

Total: 49

ArticleSurvey Monitor May/June 2026Quirk's Staff|May 1, 2026
ArticleIn Case You Missed It...November/December 2025Quirk's Staff|November 1, 2025
ArticleUnlocking the potential of older consumersBri McIntosh|November 1, 2024
ArticleBeyond seniors: Decoding the diversity of China's mature consumer segmentMaxwell Wang|January 23, 2024
ArticleEmpathetic insights: Understanding senior consumers in ChinaMaxwell Wang|November 27, 2023
ArticleResearchers, are your biases holding back your brand?Meagan Peters|March 13, 2023
ArticleIn spite of it all, older Americans find reasons for optimism during COVID-19David Dutwin|July 1, 2022
Article10 global consumer trends to watch in 2022Alison Angus, Gina Westbrook|January 31, 2022
ArticleIn Case You Missed It... March/April 2021Quirk's Staff|March 1, 2021
ArticleText message vs. e-mail survey invitesAndrew Grenville|August 15, 2017
ArticleHow to improve tracking studies and deliver real-world marketing decisionsMelissa Kevorkian|July 1, 2015
ArticleIn Case You Missed It... November 2014Quirk's Staff|November 1, 2014
ArticleWhy marketers should care about the continuing shift in marijuana’s favorJennifer Sikora|November 1, 2014
ArticleWhat needs are driving the 55-plus car owner?Quirk's Staff|April 30, 2014
Article5 lessons learned from running a multigenerational panelMary McIlrath|April 1, 2014