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Showing:Seniors/Mature

Total: 49

ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleHow to make your groups senior-friendlyMarilyn Richards|February 1, 2005
ArticleWhy marketers fail to understand the mature marketCarol Morgan, Doran Levy|December 1, 2002
ArticleTips on testing packaging among seniorsGail Fudemberg|December 1, 2002
ArticleThoughts on conducting focus groups with older consumersTim Huberty|December 1, 2001
ArticleThe mature market...is it for real?Leslie Harris, Howard Willens|May 1, 2001
ArticleQualitative/quantitative combo assists positioning of disposable hearing aidJoseph Rydholm|June 1, 2000
ArticleA report on trends in communicating more effectively with 50-plus consumersLeslie Harris|February 1, 2000
ArticleUse customer satisfaction research to drive quality improvementBrad Holleran|October 1, 1997
ArticleHow to optimize qualitative research with seniorsTerrence Pranses|December 1, 1996
ArticleOmnibus study looks at senior lifestylesLeslie Harris, Terrence Pranses|June 1, 1996
ArticleObservations on researching seniorsTerence Haller|December 1, 1995
ArticleTrade Talk: A more than cosmetic changeJoseph Rydholm|October 1, 1994
ArticleSegmentation study aims to help marketers understand diverse seniors marketCarol Morgan|October 1, 1993
ArticleUnderstanding the mature consumerLeslie Harris|April 1, 1993