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Showing:Television

Total: 82

ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleThe Top 10s in 2009 entertainmentDecember 1, 2009
ArticleTeens not avoiding traditional mediaQuirk's Staff|August 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleIn Case You Missed It... April 2009Quirk's Staff|April 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleCompetition hits all-time high in Super Bowl adsQuirk's Staff|February 1, 2009
ArticleIn Case You Missed It... November 2008Quirk's Staff|November 1, 2008
ArticleBy the Numbers: How to avoid language problems in international IT market researchJulia Lin|November 1, 2008
ArticleIn Case You Missed It... December 2007Quirk's Staff|December 1, 2007
ArticleUsing market research and public relations to trigger a media explosionMelissa Marcello, Julie Litzenberger|March 1, 2007
ArticleTrade Talk: I love my DVRJoseph Rydholm|May 1, 2005
ArticleEarly focus group findings nearly spelled the end of Everybody Loves RaymondKen Newman|May 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005