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Showing:Brand Positioning Studies

Total: 306

ArticleTips for brands looking to research and market to Gen ZNate Cusick|July 11, 2018
Article5 tips for connecting with Millennial menRobin Hafitz|July 9, 2018
ArticleQ&A: Connecting with Gen ZNate Cusick|May 8, 2018
ArticleWhy brands need to understand digital neighborhoodsMitch Eggers|March 9, 2018
ArticlePassionate fans and America's brandsDouglas Pruden, Terry Vavra|March 1, 2018
ArticleTrump and Obama, the brands: 8 qualities for successful brandingJonathan Lichter|December 11, 2017
ArticleResearching brands in the digital ageMark Towery|November 1, 2017
ArticleMeasuring how brand affects the purchase decisionRolf Wulfsberg|November 1, 2017
ArticleLessons from McDonald’s attempt to capitalize on Szechuan sauce nostalgiaNikki Baird|October 25, 2017
ArticleWhat 8 subscription companies are doing rightRobbie Kellman Baxter|October 23, 2017
ArticleHow language-based emotion research can uncover customers’ feelingsChuck Bean|October 1, 2017
ArticleMarketing research is reinforcing – not challenging – brand self-obsessionJeremy Hollow|September 7, 2017
ArticleHow AOL increased stakeholder engagementFinn Raben|August 28, 2017
ArticleDisrupting the experience: Study identifies best practices for video ad deliveryManuel Garcia-Garcia|August 21, 2017
ArticleHow to create brand memories in advertisingCharles Young|June 1, 2017