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Showing:Advertising Effectiveness

Total: 271

ArticleConsumers using Facebook pages as the new ad circularsQuirk's Staff|August 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011
ArticleTrade Talk: How marketers can get a reaction to their calls to actionJoseph Rydholm|April 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleComcast’s Versus channel turned to research to better understand a core audience segmentJon Last, Christopher Whitely|August 1, 2010
ArticleIn Case You Missed It... June 2010Quirk's Staff|June 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010