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Showing:Brand/Image Development

Total: 275

ArticleA case study of marketing research design conceptualizationMichael Lieberman|February 1, 2015
ArticleThe A-B-4Cs of winning advertisingJames Forr|December 1, 2014
ArticleInferior alternatives? Why traditional food brands need to get smarterJohan Anselmsson, Niklas Bondesson, Ulf Johansson|October 1, 2014
Article10 tips on fostering consumer loyalty and driving satisfactionBob Macdonald|October 1, 2014
ArticleFrom smartphone to phablet, the online consumption surge is hereJoe Webb|October 1, 2014
ArticleTopline Digest - October 13, 2014Quirk's Staff|October 1, 2014
ArticleBuilding your brand with Hispanics the blended, bicultural wayJeri Smith|August 1, 2014
ArticleA positive take on negative advertisingLaura Bernier|June 1, 2014
ArticleMust-read books for marketing researchers – keep the suggestions coming!Emily C. Koenig|June 1, 2014
ArticleData Use: Using NodeXL to decipher big dataMichael Lieberman|January 1, 2014
ArticleHow to update a brand tracking studyJames Rohde|October 1, 2013
ArticleBy the Numbers: How to use marketing research to measure an app's impactJason Jacobson|October 1, 2013
ArticleHow loyalty insights strengthen doctor/brand connectionsThomas Hartley|October 1, 2013
ArticleIn Case You Missed It... July 2013Quirk's Staff|July 1, 2013
ArticleUsing consumer engagement marketing for insights-gatheringKyle Langley|June 1, 2013