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Showing:Advertising Effectiveness

Total: 271

ArticleMarketers need a special approach when targeting Latino youthAngelina Villarreal|June 1, 2009
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleCompetition hits all-time high in Super Bowl adsQuirk's Staff|February 1, 2009
ArticlePrinciples for interpreting eye-tracking dataMike Bartels|January 1, 2009
ArticleSmall businesses sanguine about '09 outlookQuirk's Staff|December 1, 2008
Article2008's new products fail to registerQuirk's Staff|November 1, 2008
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleSponsors prove big winners at the GamesQuirk's Staff|August 1, 2008
ArticleSeven insights from holistic campaign testingFrank Findley|April 1, 2008
ArticleA look at what drives idea engagementNeil Kalt|April 1, 2008