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Showing:Brand/Image Development

Total: 275

ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleQualitatively Speaking: What storytelling means for brands and their customersGavin Johnston|July 1, 2011
ArticleRethinking the role of shopper insightsMichael Carlon|June 1, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011
ArticleUsing neuroscience effectivelyGraham Page|May 1, 2011
ArticleTrade Talk: How marketers can get a reaction to their calls to actionJoseph Rydholm|April 1, 2011
ArticleWhat Old Spice teaches us about brand repositioningDennis Crowley|March 1, 2011
ArticleHow ads can influence consumer perceptions of brand pricingCharles Young|March 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleThe cocooned consumer: How brands can inspire confidence in timid timesBryan Urbick|February 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011