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Showing:Advertising Effectiveness

Total: 271

ArticleIn-stream ads are intrusiveQuirk's Staff|April 1, 2008
ArticleAds should focus less on features and more on consumers’ core needs and emotionsJohn Hallward|April 1, 2008
ArticleDallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groupsOwen Hannay|April 1, 2008
ArticleWhen is the best time to introduce a brand in a commercial?Charles Young|April 1, 2008
ArticleIn Case You Missed It... May 2007Quirk's Staff|May 1, 2007
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleAnalysis of beer ads shows the role of emotion in effective advertisingKarl Rosenberg|April 1, 2006
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleA new paradigm for marketing accountabilityMichael Wolfe|February 1, 2006
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleHow to improve the accuracy of Internet ad trackingCharles Young|July 1, 2005
ArticleUsing an online perceptometer to test television adsEd Erickson|July 1, 2005