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Showing:Brand/Image Development

Total: 275

ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleIn Case You Missed It... October 2010Quirk's Staff|October 1, 2010
ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010
ArticleThe psychology of Facebook: what teens want from your brand onlineAmy Henry|October 1, 2010
ArticleConsiderations when employing a market research online communityJulie Wittes Schlack|August 1, 2010
ArticleCreating consumer-brand connections via social media - why consumers care and what worksBrant Cruz, Josh Mendelsohn|August 1, 2010
ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleHow online communities can tap a company's greatest unused resource: the consumerMark Simon|June 1, 2010
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleTelling tales: How taking the time to listen can boost brand buildingBob Deutsch|May 1, 2010
ArticleStrong sense of corporate identity key to marketing success, research saysLarry Ackerman|April 1, 2010
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleAmericans put trust in time-honored brands ... and Google?Quirk's Staff|March 1, 2010