Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Product Development Research

Total: 246

ArticleUsing ethnography to spark new product ideasHy Mariampolski|December 1, 2005
ArticleWant better product ideas? Try smart incentivesRajan Sambandam|November 1, 2005
ArticlePre-research planning helps Texas tech firm put findings in motionLaura Patterson|March 1, 2005
ArticleQualitatively Speaking: Involving kids in the creative process is the name of the gameTina Pragoff|February 1, 2005
ArticleBy the Numbers: Practices you can trustLee Smith|July 1, 2004
ArticleUsing online ethnography to explore the digital camera marketSteve August|July 1, 2004
ArticleHow simulators can aid successful pharmaceutical product launchesKent Stephan|June 1, 2004
ArticleHidden barriers to new product acceptance: preference inertiaBill MacElroy, Donna Wydra|May 1, 2004
ArticleUser input shapes innovative office furniture systemJoseph Rydholm|March 1, 2004
ArticleTrade Talk: Success by designJoseph Rydholm|February 1, 2004
ArticleProduct placement research moves into the 21st centuryJanet Savoie|January 1, 2004
ArticleSuggestions on refocusing innovationCara Woodland, Robert Morais, Arnold Spector|December 1, 2003
ArticleThe role of research in medical device designRobert Schumacher, Gavin Lew|June 1, 2003
ArticleAlternative qualitative approaches in new product researchLarry Zaback|June 1, 2003
ArticleDon't shoot your ideation session in the footGregg Fraley|May 1, 2003