Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Use

Total: 226

ArticleData Use: How to think about your tablesTony Babinec|January 1, 1991
ArticleGetting the most from demographics: things to consider for powerful market analysisCharles Schwartz|December 1, 1990
ArticleData Use: Determining product feature price sensitivitiesJoseph Curry|November 1, 1990
ArticleData Use: Conjoint evolves into discrete choice modelingRobert Roy|October 1, 1990
ArticleData Use: CHAID response modeling and segmentationTony Babinec|June 1, 1990
ArticleData Use: Understanding conjoint analysis: predicting choiceJoseph Curry|May 1, 1990
ArticleData Use: Combining banner points - is the variance correct?Gary Mullet|April 1, 1990
ArticleData Use: Perceptual mapping and cluster analysis: some problems and solutionsCharles Stannard|March 1, 1990
ArticleData Use: New findings with old data using cluster analysisTara Thomas|February 1, 1990
ArticleData Use: To progress you must first regressJoseph Kreitzer|January 1, 1990
ArticleData Use: Predicting housing value from income: a simple example of the logit response modelC. Ying Li|December 1, 1989
ArticleData Use: Multidimensional scaling for market researchTony Babinec|July 1, 1989
ArticleData Use: Understanding conjoint analysis in 15 minutesJoseph Curry|June 1, 1989
ArticleData Use: A look at item non-responseGary Mullet|April 1, 1989
ArticleData Use: Marketplace segmentation by demographic characteristicsC. Ying Li|February 1, 1989