Marketing Research Articles and Video

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ArticleHow to use marketing research to defend your brandDana Sloane|May 20, 2013
ArticleActivating segmentation through storytellingRajit Chakravarty, Lisa Gudding|May 1, 2013
ArticleHow P&G used agile research to keep up with consumersMatt Warta|May 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleMining social media to boost segmentationGregory Yankelovich|May 1, 2013
ArticleJuicers and juice-making appliances have lots of, well, juiceDebra J. Mednick|April 25, 2013
ArticleAirlines are paying attention to their research data - no, really!Joseph Rydholm|April 18, 2013
ArticleWhy you should care about what your client’s consumers wantEric Whipkey|April 1, 2013
ArticleMarketing research trends to watch in 2013Brian Fletcher|March 1, 2013
ArticleThe fine points of feelings: Why discrete emotions matter and how to reveal themPaul Conner|March 1, 2013
ArticleWill Salt Sugar Fat bring heat on marketing research?Joseph Rydholm|February 26, 2013
ArticleAdmitting defeat: JCPenney abandons "Fair and Square'Emily Goon|February 13, 2013
ArticleCreative ethnography helps small nutrition-bar start-up find its pathJacob Jasperson, Remington Tonar|February 1, 2013
ArticleHow to conduct values research in a qualitative settingRebecca Day, Reyn Kinzey|February 1, 2013
ArticleDads are a rising consumer force ignored by most brandsJon McNeill|February 1, 2013