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Showing:Data Use

Total: 226

ArticleData Use: Weighting survey dataPaul Schrock|January 1, 1989
ArticleData Use: Getting the most from your paired preference testingMark Moody|January 1, 1989
ArticleCorrespondence analysis offers easy sophisticationBetsy Goodnow|December 1, 1988
ArticleCorrespondence analysis in actionTony Babinec|October 1, 1988
ArticleProblems inherent in using a test market in marketingRobert Zimmermann|August 1, 1988
ArticleData Use: 'No preference' in paired-preference testingMichael Baumgardner, Ron Tatham|June 1, 1988
ArticleFactor analysis: A useful tool but not a panaceaRandy Hanson|May 1, 1988
ArticleWorking with a statistical expert and survivingPaul Gurwitz|April 1, 1988
ArticleMultivariate analysis - some vocabularyGary Mullet|March 1, 1988
ArticleData Use: Q-Factors or K-Means? A market segmentation dilemmaStanely Cohen|December 1, 1987
ArticleBudget for living dataHarris Goldstein|July 1, 1987
ArticleData Use: Spurious enhancement of statistical significanceRobert Zimmermann|June 1, 1987
ArticleData Use: Statistical significance testing may hinder proper decision makingMichael Baumgardner, Ron Tatham|May 1, 1987
ArticleData Use: Kudos for correspondence analysisGary Mullet|April 1, 1987
ArticleData Use: Taking the risk out of buying PC softwareJoseph Curry|March 1, 1987