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Showing:Advertising Effectiveness

Total: 271

ArticlePredicting the sales effectiveness of advertisingReginald Collier|March 1, 1998
ArticleHow super are supermodels as advertising spokeswomen?Melvin Prince|March 1, 1998
ArticleResearch uncovers Hispanic advertising impactFelipe Korzenny, Rebecca Abravanel, Adrien Lanusse|April 1, 1997
ArticleQualitative advertising communication checks: 10 rules to guarantee great creative choicesPamela Rogers|March 1, 1997
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleHow researchers can be effective partners in the advertising development processThomas Dupont|March 1, 1996
ArticleThe new communications criteria in advertising researchChristiaan De Brauw|March 1, 1996
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
Article'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump ChickenTim Huberty|March 1, 1994
ArticleWhat is great creative?Paula Pierce|March 1, 1994
ArticleResearch uncovers keys to creating good advertising for soccer’s World CupJoseph Rydholm|March 1, 1994
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993