Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Effectiveness

Total: 271

ArticleOptimizing commercial airtime and analyzing audience engagementJori van der Spijker|July 2, 2024
ArticleConsumer trust: Will AI erode authenticity in marketing?Jennifer Armstrong|June 25, 2024
ArticleHow friendship pairs can help marketing researchersZara Marouf|May 2, 2024
ArticleTranscreation, not translation: How research helps you avoid ad misinterpretationMartin Oxley|March 20, 2024
ArticleFive generative AI trends on CMOs’ minds todaySteven Millman|March 1, 2024
ArticleDelivering memorable brand experiences in 2024Ted Bouzakis|February 20, 2024
ArticleDecision Analyst: Unlock the power of advertisingJerry Thomas|January 1, 2024
ArticleBrand purpose: What is it and three issues regarding brand purpose beliefsPaul Laver|September 25, 2023
ArticleHow to maximize the value of programmatic data through audience segmentationMario X. Carrasco|August 21, 2023
ArticleTips for understanding the post-pandemic travelerNikhil Jain|July 24, 2023
ArticleUsing propensity score analysis to control audience bias in ad campaign effectivenessKevin Stocker, Renuka Iyer|July 5, 2023
ArticleAre You Prepared for the Future of Advertising?Quirk's Staff|June 14, 2023
ArticleStriking a chord: Advertisements resonate differently across audio and videoAlister Houghton|May 30, 2023
ArticleAsk the Expert May/June 2023: How Insights Can Guide Creative EffectivenessQuirk's Staff|May 1, 2023
ArticleMarketers are reconsidering Twitter. What does this mean for brand safety in digital advertising?Nicole Jones|April 24, 2023