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Showing:Advertising Impression Studies

Total: 108

ArticleReaching the distracted generationWayne Huang, Olivier Tilleuil|November 14, 2017
ArticleA look at ad consumption among sub-Saharan African youthNjeri Wangarĩ|November 8, 2017
ArticleFrench supermarkets turn to emotion in advertisingFay Latham|July 5, 2017
ArticleLeveraging longitudinal data to gain a competitive advantage in advertisingTrevor Kvaran|January 23, 2017
ArticleA look at DVR users: What your brand needs to knowEmma Diehl|September 26, 2016
ArticleHow political marketing influences voters: Part IIElizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleIs digital media less effective than traditional media?Jerry Thomas|February 1, 2016
ArticleYour ad not here: Should marketers be worried about ad-blocking?Elizabeth Kalmbach, Jon Christens|November 1, 2015
ArticleKeep ‘em talking: Nurturing brand word-of-mouth in the workplaceShelly Sekki, Brad Fay|August 1, 2015
ArticleMapping the chain of influence on consumer choiceJennifer Musil|March 1, 2015
ArticleSuper Bowl ad study shows power of social media’s multiplier effectScott Purvis|February 1, 2015
ArticleBrands, prepare to engage with Generation ZFebruary 1, 2015
ArticleQueue BitsQuirk's Staff|January 1, 2015
ArticleQueue BitsQuirk's Staff|December 1, 2014
ArticleIn Case You Missed It... December 2014Quirk's Staff|December 1, 2014