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Showing:Modeling/Simulation Studies

Total: 19

ArticleUsing elasticity modeling to test retail pricingMike Grigsby|January 1, 2016
ArticleData, data, data: Understanding the role of predictive analyticsKevin Gray|October 1, 2015
ArticleHow one AAA club has made its NPS data actionable across the organizationMary Lee, Mark Willard|July 1, 2015
ArticleUsing marketing mix modeling to improve marketing decisions and ROMIKevin Gray, Koen Pauwels|June 1, 2015