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Showing:Advertising Tracking

Total: 85

ArticleQueue BitsQuirk's Staff|January 1, 2015
ArticleQueue BitsQuirk's Staff|January 1, 2015
ArticleThe A-B-4Cs of winning advertisingJames Forr|December 1, 2014
ArticleTopline Digest - November 10, 2014Quirk's Staff|November 1, 2014
ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleHow PayPal is optimizing the value of creative testing with virtual workshopsKathryn Winland|March 1, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleBy the Numbers: Using smart analytics to recharge your tracking studiesMarco Vriens, Pat Kidd|June 1, 2013
ArticleGetting the most from eye-trackingScott Young|March 1, 2013
ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleAnalyzing a B2B magazine’s ad inquiries and their relationship to qualified prospectsJim Nowakowski|April 1, 2012
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011