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Showing:Conjoint Analysis/Trade-Off Analysis

Total: 84

ArticleHow behavioral economics can help us understand conjoint resultsTheano Anastasopoulou|April 1, 2016
ArticleA framework for practical pricing researchRajan Sambandam|March 1, 2016
ArticleUsing RUM and RRM to improve the predictive validity of conjoint resultsJeroen Hardon, Kees van der Wagt|February 1, 2016
ArticleUsing evoked sets conjoint to model consumer choicesKevin Lattery, Jeroen Hardon, Kees van der Wagt|December 1, 2015
ArticleMax-diff for personality measurement?Keith Chrzan|August 1, 2015
ArticleA case study of marketing research design conceptualizationMichael Lieberman|February 1, 2015
ArticleWhen Apple, Samsung and conjoint came togetherRajan Sambandam|May 1, 2014
ArticleBest practices for key driver analysisKevin Gray|February 1, 2014
ArticleWhat's hot in conjoint: A recap from the 2013 Sawtooth Software ConferenceChris Fotenos|December 1, 2013
ArticleThe value of mixing conjoint with qualitativeMichael Heasley|December 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleData Use: A look inside the choice-modeling toolboxMichael Lieberman|February 1, 2013
ArticleImproving continuous improvement with maximum difference scalingMichael Garver|October 1, 2011
ArticleData Use: Adaptive choice is a good choiceMichael Garver|July 1, 2011
ArticleData Use: Best practices for well-differentiated questionnaire dataVince Raimondi|May 1, 2011