Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Demographic Profiles

Total: 148

ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleIn Case You Missed It... August 2013Quirk's Staff|August 1, 2013
ArticleTips for conducting qualitative research with post-MillennialsBarbara Gassaway|June 1, 2013
ArticleFacebook Graphs: Charting a new course for marketing research recruiting?Lorin Drake|February 1, 2013
ArticleThe war against unengaged online respondentsSteven Gittelman, Elaine Trimarchi|December 1, 2012
ArticleIn Case You Missed It... July 2012Quirk's Staff|July 1, 2012
ArticleA successful research community requires a mix of strategiesManila Austin|April 1, 2012
ArticleConducting ethnographic research with Hispanic consumersPablo Flores, Jennifer Karsh|February 1, 2012
ArticleA revised paradigm for Hispanic acculturationBrett Simpson, Miguel Martinez-Baco|February 1, 2012
ArticleForget Clueless: the truth about teen spendingAmy Henry|February 1, 2012
ArticleWhy race still matters when marketing to African-AmericansDavid Morse|February 1, 2012
ArticleSponsored Content: 11 Easy Ways to Improve Your Survey Response RatesJanuary 1, 2012
ArticleSeeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|December 1, 2011
ArticleWho are the unengaged and what do they mean for our data?Nallan Suresh|November 1, 2011
ArticleSeeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|November 1, 2011