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Showing:Packaging Testing

Total: 94

ArticleApplying AI to Integrate Vision of the Consumer in Pack Design SprintsRuben Nazario|April 19, 2021
ArticleThinking of a brand packaging or image change? Ask the consumer before, during and afterKelly Jasper|January 1, 2021
Article3 questions that give context to shopper marketing challengesIan Elmer|October 26, 2020
ArticleThe emotional approachAnnett Pecher|January 1, 2020
ArticleEco-friendly packaging in EuropeQuirk's Staff|June 18, 2019
ArticleLooking back: 9 great ideas from 2018Quirk's Staff|February 4, 2019
ArticleSetting the retail stage: Tips for predicting consumer choiceSheryl Brie|December 10, 2018
ArticleBrewery turns to research for label designBrooke Patton|May 21, 2018
ArticleLa Croix owes success to packaging researchJoey Goldberg|February 6, 2018
ArticleThe packaging is groundbreaking – but is it recyclable?Crispin Boon|June 26, 2017
ArticleConsumer research: The role of color in perceived product sizeMark Travers|March 15, 2017
Article3 steps to improve your POS ROI in AsiaYeeli Lee|December 1, 2016
ArticleSeven ways to fail a consumer label comprehension studyMorris Whitcup, Keith LaMattina|October 1, 2015
ArticleLose your gut: Incorporating shelf-based packaging insights to drive in-market successScott Young|August 1, 2015
Article5 ways to improve packaging researchGail Ritacco, Peter Clarke|March 1, 2015