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Showing:Shopper Insights

Total: 564

ArticlePlace vs. space: Three tools for turning shopping into entertainmentGavin Johnston|June 1, 2013
ArticleMore than an activity: How passive 'shopping' is changing the path to purchaseManila Austin|May 1, 2013
ArticleWhere companies are failing at using social media for customer serviceMarianne Hynd|April 1, 2013
ArticleTrade Talk: Study results offer peek into shoppers’ headsJoseph Rydholm|March 1, 2013
ArticleMarketing research trends to watch in 2013Brian Fletcher|March 1, 2013
ArticleGetting the most from eye-trackingScott Young|March 1, 2013
ArticleMust-read books for marketing researchersQuirk's Staff|February 1, 2013
ArticlePackage-to-product fit assessments that improve brand alignmentKevin Waters|January 1, 2013
ArticlePayPal nets payoff from using innovation games to understand the shopping experienceLiang Zhang|January 1, 2013
ArticleSell vs. Sale: How businesses can stay alive alongside tech-enabled shoppersRobert Sinclair|December 1, 2012
ArticleHow Ping used video and onsite research to understand the driver-purchasing processJon Last, Donald Hein|December 1, 2012
ArticleThe value of tracing the shopper’s path to purchaseRuss Rubin|July 1, 2012
ArticleThe evolution of shopper marketingLisa Hurst|July 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleForget Clueless: the truth about teen spendingAmy Henry|February 1, 2012