Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Demographic Analysis

Total: 166

ArticleA successful research community requires a mix of strategiesManila Austin|April 1, 2012
ArticleConducting ethnographic research with Hispanic consumersPablo Flores, Jennifer Karsh|February 1, 2012
ArticleA revised paradigm for Hispanic acculturationBrett Simpson, Miguel Martinez-Baco|February 1, 2012
ArticleWhy race still matters when marketing to African-AmericansDavid Morse|February 1, 2012
ArticleSponsored Content: 11 Easy Ways to Improve Your Survey Response RatesJanuary 1, 2012
ArticleSeeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|December 1, 2011
ArticleWho are the unengaged and what do they mean for our data?Nallan Suresh|November 1, 2011
ArticleSeeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|November 1, 2011
ArticleConsiderations for conducting market research in ChinaDavid Ying Hon Ho|November 1, 2011
ArticleIn the market for an online panel? What clients need to knowStefan Hartmann|August 1, 2011
ArticleYoung, male, wealthy: Study helps define the QR code audienceQuirk's Staff|August 1, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleIn Case You Missed It... June 2011Quirk's Staff|June 1, 2011
ArticleLessons learned from creating a market research online community (MROC) for MillennialsRobert Moran, Jennifer Myers, Allison Quigley, Sparky Zivin|April 1, 2011
ArticleData Use: Statistical significance revisitedTerry Grapentine|April 1, 2011