Marketing Research Articles and Video

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Showing:Product Purchasing Studies

Total: 84

ArticleWhen the path-to-purchase turns politicalRobert Passikoff|August 20, 2018
ArticleThe power of videoZoe Dowling|February 1, 2018
ArticleUsing quantitative research techniques to optimize pricing strategiesTom Rigby|January 1, 2018
ArticleInnovation and the story of a drunken manRichard Bordenave|November 1, 2017
Article10 Top Product Research Companies for 2017Quirk's Staff|October 1, 2017
ArticleWhen ideology influences consumer purchasing decisionsDavid M. Bersoff|July 27, 2017
ArticleFidgets go viral: Social media puts the product cycle on fast-forwardFrédérique Tutt|June 14, 2017
ArticleHow to drive decisions with customer-choice insightsJoe Urbany|April 1, 2017
Article3-step research process for identifying your product’s triggers and barriersScott Garrison|April 1, 2016
ArticleHow to link customer loyalty to profitsMichaela Mora|July 1, 2014
ArticleQuality vs. quantity: A process for identifying the best of the best B2B respondents for new product researchKip Creel|April 1, 2014
ArticleIntelligent design: Packaging food with purposeLen Pollack|August 1, 2013
ArticleLeveraging mobile and online qualitative to get inside shoppers’ headsJim Bryson, Jessica Ritzo|July 1, 2013
ArticleHow P&G used agile research to keep up with consumersMatt Warta|May 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013