Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Tracking

Total: 85

ArticleQualitatively Speaking: A moderator's guide to working with the creative departmentMichael Carlon|July 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleHow to improve the accuracy of Internet ad trackingCharles Young|July 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleCreative awards vs. copytesting: Is one a better predictor of an ad’s success?Larry Cohen, Charles Young|April 1, 2004
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002
ArticleMeasuring pass-along readershipChris Van Derveer, Ron Bass|March 1, 2002
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleThe 10 commandments of advertising tracking studiesTim Huberty|March 1, 2000
ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000