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Showing:Conjoint Analysis/Trade-Off Analysis

Total: 84

ArticleHierarchical Bayes: Why all the attentionBryan Orme|March 1, 2000
ArticleFeedback from online conjoint interviews satisfies respondents' intrinsic motivationSam Kingsley|July 1, 1999
ArticleUsing trade-off analysis to shape your new productRichard McCullough|May 1, 1999
ArticleIn pursuit of software: major programs you won't want to missSteven Struhl|February 1, 1999
ArticleConducting full-profile conjoint analysis over the InternetBryan Orme, W. King|July 1, 1998
ArticleUsing virtual reality-based conjoint to capture the voice of the customerLisa Wood, Dean Hering, Mohan Bala, Todd Romig|May 1, 1998
ArticleData Use: Trade-off analysis: a survey of commercially available techniquesRichard McCullough|February 1, 1998
ArticleConjoint analysis valuable in business-to-business researchWilliam Ducker|April 1, 1996
ArticleHelping managers understand the value of conjointBryan Orme|March 1, 1996
ArticleCable companies must listen to customers if they hope to survive in a rapidly changing marketRichard Schreuer, Polly Staman, Jim Higgins|October 1, 1995
ArticleBenefit impact analysisEd Cohen|January 1, 1995
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticleImproving marketing decision-making with conjoint analysisRobert Miller|November 1, 1991
ArticleData Use: Using conjoint analysis for price optimizationRichard Smallwood|October 1, 1991