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Showing:Packaging Testing

Total: 94

ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleInsights and implications for packaging researchScott Young|January 1, 2010
ArticleWhy your packaging should be researched as much as (or more than) your advertisingNorman Leferman|January 1, 2010
ArticleHalloween no treat for private-label confectionersQuirk's Staff|October 1, 2009
ArticlePrinciples for interpreting eye-tracking dataMike Bartels|January 1, 2009
ArticleYour product's packaging must close the saleCharles Young|January 1, 2009
ArticleDocumenting the business value of packaging innovationsScott Young|January 1, 2008
ArticleResearch should be involved at the outset of any (re)packaging processJerry Thomas|January 1, 2008
ArticleLet the designers design and the researchers researchMichael Carlon|January 1, 2006
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleFive principles for global packaging researchScott Young|November 1, 2004
ArticleTips on testing packaging among seniorsGail Fudemberg|December 1, 2002
ArticleResearch insights to guide global packaging decisionsScott Young|April 1, 2002