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ArticleThe evidence for Spanish-language marketing and marketing researchFelipe Korzenny|April 1, 2002
ArticleResearch shows importance of service level agreements as potential marketing tool for communications firmsJoseph Rydholm|April 1, 2002
ArticleRapport is the root of qualitative researchJim Eschrich|April 1, 2002
ArticleNames of Note April 2002Quirk's Staff|April 1, 2002
ArticleCan you test print ads on the Internet?Charles Young|March 1, 2002
ArticleSurvey Monitor March 2002Quirk's Staff|March 1, 2002
ArticleTrade Talk: With ads, is timing everything?Joseph Rydholm|March 1, 2002
ArticleData Use: Latent class modeling as a probabilistic extension of k-means clusteringJay Magidson, Jeroen Vermunt|March 1, 2002
ArticleProduct and Service Update March 2002Quirk's Staff|March 1, 2002
ArticleMeasuring pass-along readershipChris Van Derveer, Ron Bass|March 1, 2002
ArticleResearch Industry News March 2002Quirk's Staff|March 1, 2002
ArticleMarketing Research Supplier Side: Managing for profitabilityMichael Mitrano|March 1, 2002
ArticlePart I: Who's who in ad copytesting: An overview of the major playersTim Huberty|March 1, 2002
ArticleQualitatively Speaking: Firsthand experience or secondhand information?Cara Woodland|March 1, 2002
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002