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ArticleResearch Industry News November 1996Quirk's Staff|November 1, 1996
ArticleA little time spent making questionnaires interviewer-friendly can really pay offE.B. Feltser|November 1, 1996
ArticleNames of Note October 1996Quirk's Staff|October 1, 1996
ArticleThe focus group bill of rightsThomas Greenbaum|October 1, 1996
ArticleIs the market research industry failing its TQM clients?Robert Eng|October 1, 1996
ArticleProduct and Service Update October 1996Quirk's Staff|October 1, 1996
ArticleCustomer satisfaction and choice modeling: a marriageBill Etter|October 1, 1996
ArticleCustomer value measurementAlex Vayslep|October 1, 1996
ArticleMeasuring your competitive strengthMichael Branham|October 1, 1996
ArticleResearch Industry News October 1996Quirk's Staff|October 1, 1996
ArticleFrom the Publisher October 1996: This satisfaction 'research' left the customer unsatisfiedTom Quirk|October 1, 1996
ArticleSatisfaction research puts Twin Cities United Ways in touch with their core donorsJoseph Rydholm|October 1, 1996
ArticleProfiting from customer value analysisMadhav Srinivasan|October 1, 1996
ArticleSurvey Monitor October 1996Quirk's Staff|October 1, 1996
ArticlePhysician focus groups revisitedMurray Simon|June 1, 1996