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Showing:Advertising Effectiveness

Total: 271

ArticleUsing universal structure modeling for ad researchFrank Buckler|March 1, 2018
ArticleMemory’s role in creating the future of brandsAmy Shea, Charles Young, Eldaa Daily|March 1, 2018
ArticleA lesson from 2018 Super Bowl adsSteve Rowen|February 19, 2018
ArticleReaching the distracted generationWayne Huang, Olivier Tilleuil|November 14, 2017
ArticleA look at ad consumption among sub-Saharan African youthNjeri Wangarĩ|November 8, 2017
ArticleHow the Can Manufacturers Institute influenced retailers and increased sales in a declining industryJon DeWitt|October 23, 2017
ArticleCase study: Using EEG and eye-tracking to test sign language in TV adsSili Hacihanefioglu|September 11, 2017
ArticleDisrupting the experience: Study identifies best practices for video ad deliveryManuel Garcia-Garcia|August 21, 2017
ArticleScare copy is alive and well – but will Millennials fall for it?Elizabeth Carger|July 10, 2017
ArticleFrench supermarkets turn to emotion in advertisingFay Latham|July 5, 2017
ArticleHow to create brand memories in advertisingCharles Young|June 1, 2017
ArticleUsing semiotics to understand consumer responses to advertisingLaura Oswald|June 1, 2017
ArticleLooking to the future of emotion detection and marketing researchTerry Lawlor|April 10, 2017
ArticleSuper Bowl ads turn to humorBrent Snider|February 8, 2017
ArticleAn overview of recent Millennial insightsLauren Paul|February 1, 2017