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Showing:Conjoint Analysis/Trade-Off Analysis

Total: 84

ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleData Use: Structured Equation Models: an introductionMike Fassino|May 1, 1991
ArticleDiscrete choice and conjoint analysis - a replyRobert Roy, Steve Herman|April 1, 1991
ArticleData Use: Determining product feature price sensitivitiesJoseph Curry|November 1, 1990
ArticleData Use: Conjoint evolves into discrete choice modelingRobert Roy|October 1, 1990
ArticleData Use: Understanding conjoint analysis: predicting choiceJoseph Curry|May 1, 1990
ArticleData Use: Understanding conjoint analysis in 15 minutesJoseph Curry|June 1, 1989
ArticleGTE tracks business customer approval with BCGSJoseph Rydholm|February 1, 1989
ArticleConjoint analysis enhances computer-based interviewsQuirk's Staff|March 1, 1987