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Showing:Market Segmentation Studies

Total: 107

ArticleStudy looks at what drives first-time car buyersLonnie Miller, Jeff Martini|October 1, 2006
ArticleMarketing to the new generation of techno kidsTed Mininni|July 1, 2006
ArticleTrade Talk: Study finds Boomers are not created equalJoseph Rydholm|May 1, 2006
ArticleUnderstanding the buying power of LGBTQIA consumers: Separating fact from fictionBob Witeck, Wes Combs|February 1, 2006
ArticleData Use: Choice modeling analytics - the benefits of new methodsJohn Colias|October 1, 2005
ArticleUsing choice grids to understand your market and the forces that shape itRichard Cohn, John Leggett|October 1, 2005
ArticleDeveloping a customer value model to maximize profitabilityAlbert Fitzgerald|March 1, 2005
ArticleData Use: A beautiful segmentation: Defining an advertising strategy to target those who will pay moreMichael Lieberman|November 1, 2003
ArticleSegmentation in B2B marketsArie De Boe, Paul Hague|April 1, 2003
ArticleHow to prospect for customers using ZIP code profile modelsRyan Jennings, Tony Dubitsky|January 1, 2003
ArticleUntangling psychographics and lifestyle - a psychologist's view of consumersDavid Fish|November 1, 2000
ArticleSegmentation and online research: a logical partneringPat Funes|July 1, 2000
ArticleImpact of health on satisfaction: a customer segmentation case studyDavid Langley, Lori Cook|June 1, 2000
ArticleFinding profitable business markets in the inner cityRobert Weissbourd|May 1, 2000
ArticleTrade Talk: Homemakers, smokers, and moderatorsJoseph Rydholm|November 1, 1994