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Showing:Advertising Impression Studies

Total: 108

ArticleMeasuring pass-along readershipChris Van Derveer, Ron Bass|March 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleAdvertising movies during the Super BowlDon Bruzzone, Dan Rosen|March 1, 2001
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
Article'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump ChickenTim Huberty|March 1, 1994
ArticleWhat is great creative?Paula Pierce|March 1, 1994
ArticleResearch uncovers keys to creating good advertising for soccer’s World CupJoseph Rydholm|March 1, 1994
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993
ArticleAre you penalized for testing commercials in "rough" form?Harvey Magier|March 1, 1991