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Total: 148

ArticleComparing river respondents to panelistsDenise Brien, Melanie Courtright, Marjette Stark|July 1, 2008
ArticleA look into the mindset of Boomer retireesSheila Reilly|July 1, 2008
ArticleWith Boomers, the time is nowAnne Wall|February 1, 2006
ArticleTrade Talk: It’s all about meJoseph Rydholm|March 1, 2005
ArticleData Use: Getting your money's worth with virtual targetingMichael Lieberman|January 1, 2005
ArticleTrade Talk: Two new books on mind-mining; plus a look at BoomersJoseph Rydholm|November 1, 2003
ArticleTrade Talk: Some new possibilities for your libraryJoseph Rydholm|April 1, 2002
ArticleSystem shows promise as tool for segmenting Indian marketR. Ashok|November 1, 2001
ArticleThe mature market...is it for real?Leslie Harris, Howard Willens|May 1, 2001
ArticleUnderstanding European youthCarl Rohde, Ole Christensen|November 1, 2000
ArticleA report on trends in communicating more effectively with 50-plus consumersLeslie Harris|February 1, 2000
ArticleHow preconceived notions about markets can devalue your researchCarl Iseman|May 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleAcculturation, value orientation and media usage in the U.S. Hispanic marketM. Valdes|April 1, 1997
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996