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Showing:Data Use

Total: 226

ArticleData Use: Forecasting new product market potential in the pharmaceutical industryYilian Yaun|June 1, 2005
ArticleData Use: Unearthing TURFMichael Lieberman|April 1, 2005
ArticleData Use: Another way to assess satisfaction driversSteven Hokanson|March 1, 2005
ArticleData Use: Darwinism and dataAndrew Jeavons|February 1, 2005
ArticleData Use: Getting your money's worth with virtual targetingMichael Lieberman|January 1, 2005
ArticleData Use: Asymmetry analysisRajan Sambandam|October 1, 2004
ArticleData Use: A short history of conjoint analysisBryan Orme|July 1, 2004
ArticleData Use: Using conjoint analysis to shape a political messageMichael Lieberman|May 1, 2004
ArticleData Use: A beautiful segmentation: Defining an advertising strategy to target those who will pay moreMichael Lieberman|November 1, 2003
ArticleData Use: Exploring and mining: getting the most out of your dataTiffany Perkins-Munn, Demitry Estrin|October 1, 2003
ArticleData Use: Segmentation models and the overfitting problemKent Leahy|July 1, 2003
ArticleData Use: Discrete choice modeling in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleData Use: A tale of two talliesPaul Zaff|March 1, 2003
ArticleData Use: Data abuseGary Mullet|February 1, 2003