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Total: 166

ArticleGrowing market segment focuses on health and sustainabilityBrent Green|February 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleData Use: Getting your money's worth with virtual targetingMichael Lieberman|January 1, 2005
ArticleTrade Talk: Notes from Los AngelesJoseph Rydholm|October 1, 2003
ArticleWhy marketers fail to understand the mature marketCarol Morgan, Doran Levy|December 1, 2002
ArticleWhat you need to know to market to U.S. LatinasTheresa Gubler|April 1, 2002
ArticleSystem shows promise as tool for segmenting Indian marketR. Ashok|November 1, 2001
ArticleHow preconceived notions about markets can devalue your researchCarl Iseman|May 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleAcculturation, value orientation and media usage in the U.S. Hispanic marketM. Valdes|April 1, 1997
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleCustomer research drives sales, promotions at Minneapolis mallScott Bryden|November 1, 1995
ArticleTrade Talk: Panel builds bond with remodelorsJoseph Rydholm|June 1, 1995
ArticleTrade Talk: They wrote the book on the Hispanic marketJoseph Rydholm|May 1, 1995
ArticleTrade Talk: Homemakers, smokers, and moderatorsJoseph Rydholm|November 1, 1994