Top Marketing Research Articles Related to Behavioral Economics

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Showing:Behavioral Economics

Total: 61

ArticleA plea to researchers to recognize the value of making definitions before asking questionsTerry Grapentine|March 1, 2026
ArticleWork and Play: Forestry, autism, audiobooks and perspectiveNancy Cox|February 25, 2025
ArticleHow curiosity and a broad range of knowledge can lead to more effective marketing researchTerry Grapentine, David Soorholtz|November 1, 2024
ArticleHow to use laddering to uncover the emotions surrounding B2B jobs to be doneTracy Tuten|September 1, 2024
ArticleLinking the heart and the mind: How latent emotions drive decision-makingLaura Bayzle, Claire Murray|March 27, 2023
ArticleHow marketing research can benefit – and benefit from – the quality functionJohn Goodman|September 1, 2022
ArticleHow counterintuitive thinking can inject some fresh perspectives into your researchSusan Fader|July 1, 2020
Article10 minutes with Clare Gough, Waitrose & PartnersEmily C. Koenig|April 27, 2020
ArticleThe emotional approachAnnett Pecher|January 1, 2020
ArticleApplied behavioral economicsMichael Lieberman|November 1, 2018
ArticleThe future of behavioral economics and online retailShamvir Singh|October 22, 2018
ArticleUnderstanding limitations: Non-conscious vs. conscious marketing researchRob Riester|July 10, 2018
ArticleDesign thinking in the age of behavioral economicsGreg Chu|June 1, 2018
ArticleHow Super Mario can help you understand behavioral scienceNamika Sagara|May 22, 2018
ArticleBehavioral economics: Lessons brands can learn from youth sportsRob Riester|December 1, 2017