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Qualitative platform
Awash with data, starved for time and prone to biases, we likely leave deeper insights on the table. S+R AQuA™ is our proprietary advanced qualitative analytics engine powered by machine learning and artificial intelligence to analyze natural language data via transcripts. Alone or with Luminoso™, a technology licensed from MIT, we uncover hidden connections and fresh insights with more depth and in less time than humans could alone.
Whether it’s analyzing transcripts from new research or mining historical transcripts, S+R AQuA™ uniquely blends keyword search, supervised machine learning, artificial intelligence and human empathy. We can line up themes and concepts to see where patterns emerge, look at how common ideas are framed to determine their true meaning, conduct sentiment analysis, put video next to themes to account for non-verbal cues (e.g., body language, facial expression, etc.) and more.
S+R AQuA™ sits atop a series of web APIs that efficiently move transcript data and provide analytics. Plus, the S+R Conversation Conversion Engine (CCE) - a blend of AWS programs and our own scripts – enables faster raw data upload and translation, providing a complete solution that gives us more complete, nuanced and insightful answers to important business questions.
Contact us at communications@shapiroraj.com to see how S+R AQuA™ can help you turbocharge insights with agility, leveraging the combination of artificial intelligence and human empathy.