Top Marketing Research Articles Related to Data Analysis

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Sponsored Article How AI Can Fix Hidden Frictions Slowing Down Your Research Workflow Quirk's Staff | June 9, 2026
Article A guide to responsible synthetic data use for insights professionals Christopher Barnes | June 9, 2026
Article Research reduces risk when it has the power to change the plan Jodie Shaw | June 9, 2026
Article Beyond speed: Is AI becoming better at detecting emerging change? Trevor Sumner | May 12, 2026
Article AI is disrupting SaaS. But who owns the underlying data? Vivek Bhaskaran | May 4, 2026
Article Why the human layer is essential when working with AI insights Eric Karofsky | May 1, 2026
Article AI is redefining the qualitative researcher Jiten Madia | April 28, 2026
Article Next-gen MaxDiff: Reducing respondent fatigue and improving data efficiency Morris Wilburn | April 28, 2026
Article Data confidence: Defining trust and quality in modern research Bob Fawson | April 14, 2026
Sponsored Article AI and Insight Innovations 2026 Quirk's Staff | April 9, 2026
Article Consumer research needs to move beyond choice and take habit seriously Brant Cruz, Neale Martin | March 31, 2026
Article In data, boring is the baseline. Creativity is the differentiator Maria Vorovich | March 17, 2026
Article By the Numbers: How to keep synthetic data grounded in reality Graham Page | March 1, 2026
Article Rethinking bias: Why marketing research needs radical transparency Stefanie Francis | February 24, 2026
Article From pilots to purpose – Part 1: Making AI work for insights Monika Rogers, Seth DeAvila | January 6, 2026