Top Marketing Research Articles Related to Data Analysis

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Article From pilots to purpose – Part 1: Making AI work for insights Monika Rogers, Seth DeAvila | January 6, 2026
Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Article Trade Talk: Synthetic data: Intriguing, but is anyone actually sold? Joseph Rydholm | January 1, 2026
Article Quick Take: Automation, optimization and real-world impact: What enterprise AI looks like behind the curtain Ekaagar Singh Hara | January 1, 2026
Sponsored Article 10 Top Medical Interviewing/Research Companies Quirk's Staff | January 1, 2026
Article How AI is rewriting the researcher’s job description Erica Parker | December 11, 2025
Sponsored Video The Harris Poll Virtual Global Session: The future of insights: A conversation with industry trailblazers at Comcast, New York Mets and Sesame Workshop Cindy Bean, Craig Swaisgood, Aaron Bisman, Elizabeth Roberts, Justin Pincus | December 4, 2025
Article Insight discovery: The future is moving from automation to exploration John Bird | December 2, 2025
Article Why thoughtfulness should be a key performance indicator in market research Jennifer Reid | November 21, 2025
Article How voice of the customer drives innovation Elaine Pratt | November 11, 2025
Article Why online surveys need penetration tests Sebastian Berger, Bernhard Witt | November 1, 2025
Article Why models matter in marketing research Terry Grapentine | November 1, 2025
Article Trade Talk: Have no fear,  the future is here Joseph Rydholm | November 1, 2025
Article The case for synthetic data Rajan Sambandam, Oded Netzer | November 1, 2025
Sponsored Article Sago: Cut Hours from Survey Build and Analysis Sago Staff | November 1, 2025