Top Marketing Research Articles Related to Data Analysis

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Sponsored Video The Harris Poll Virtual Global Session: The future of insights: A conversation with industry trailblazers at Comcast, New York Mets and Sesame Workshop Cindy Bean, Craig Swaisgood, Aaron Bisman, Elizabeth Roberts, Justin Pincus | December 4, 2025
Article Insight discovery: The future is moving from automation to exploration John Bird | December 2, 2025
Article Why thoughtfulness should be a key performance indicator in market research Jennifer Reid | November 21, 2025
Article How voice of the customer drives innovation Elaine Pratt | November 11, 2025
Article Why online surveys need penetration tests Sebastian Berger, Bernhard Witt | November 1, 2025
Article Why models matter in marketing research Terry Grapentine | November 1, 2025
Article Trade Talk: Have no fear,  the future is here Joseph Rydholm | November 1, 2025
Article The case for synthetic data Rajan Sambandam, Oded Netzer | November 1, 2025
Sponsored Article Sago: Cut Hours from Survey Build and Analysis Sago Staff | November 1, 2025
Article Quick Take: Why the real research risk isn’t AI, it’s us Jim Nowakowski | November 1, 2025
Sponsored Article Qualtrics: Get Trusted Consumer Insights Fast with Qualtrics Edge Audiences Qualtrics Staff | November 1, 2025
Sponsored Article Panoplai: The Human Data Engine Panoplai Staff | November 1, 2025
Sponsored Article Insights Q&A: The Future of Insights is Predictive Mintel Staff | November 1, 2025
Article Expanding informed consent in the age of synthetic data and digital twins Tracy Tuten | November 1, 2025
Article Data Use: Six things marketing researchers can do with random forest analysis Keith Chrzan | November 1, 2025