Top Marketing Research Articles Related to Data Analysis

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Article AI is disrupting SaaS. But who owns the underlying data? Vivek Bhaskaran | May 4, 2026
Article AI is redefining the qualitative researcher Jiten Madia | April 28, 2026
Article Next-gen MaxDiff: Reducing respondent fatigue and improving data efficiency Morris Wilburn | April 28, 2026
Article Data confidence: Defining trust and quality in modern research Bob Fawson | April 14, 2026
Sponsored Article AI and Insight Innovations 2026 Quirk's Staff | April 9, 2026
Article Consumer research needs to move beyond choice and take habit seriously Brant Cruz, Neale Martin | March 31, 2026
Article In data, boring is the baseline. Creativity is the differentiator Maria Vorovich | March 17, 2026
Article By the Numbers: How to keep synthetic data grounded in reality Graham Page | March 1, 2026
Article Rethinking bias: Why marketing research needs radical transparency Stefanie Francis | February 24, 2026
Article From pilots to purpose – Part 1: Making AI work for insights Monika Rogers, Seth DeAvila | January 6, 2026
Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Article Trade Talk: Synthetic data: Intriguing, but is anyone actually sold? Joseph Rydholm | January 1, 2026
Article Quick Take: Automation, optimization and real-world impact: What enterprise AI looks like behind the curtain Ekaagar Singh Hara | January 1, 2026
Sponsored Article 10 Top Medical Interviewing/Research Companies Quirk's Staff | January 1, 2026
Article How AI is rewriting the researcher’s job description Erica Parker | December 11, 2025