Top Marketing Research Articles Related to Brand Loyalty Studies

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Article The journey to authentic allyship between people and brands Sarah Garnica | July 23, 2024
Article The myths of customer experience innovation IgniteTech Staff | January 26, 2024
Article What consumers value most in battery electric vehicles and brand relationships K.C. Boyce, Nikki Stern | January 1, 2024
Article The researcher’s almanac: Understanding brand tracking and key considerations Sarah Freske | January 15, 2024
Article Utilizing user personas to improve customer experience Charles Adom | December 11, 2023
Article A deep dive into brand health metrics and measures Patrick Bruin , Sjoerd Koornstra | December 11, 2023
Article 2023 holiday shopping trends: 4 key differences among young consumers Jenna Varites | November 27, 2023
Article Exploring the cultural dynamics driving backlash against Target Katya Skogen | November 13, 2023
Article Brand loyalty: What is it and how to measure it Shawn Paustian | October 3, 2023
Article Use neuroscience to fine-tune your customer expectations strategy Terry Grapentine | September 1, 2023
Article Texting trends: Unveiling the power of messaging for brands Desislava Kyumyureva | August 17, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023
Article Research insights: Understanding 'greedflation' and its impact on consumers Sam Killip | June 5, 2023