Top Marketing Research Articles Related to Brand Loyalty Studies

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Article When passion becomes purchase power: Measuring the fan economy Laura Vanison | December 2, 2025
Article Building loyalty: Using behavioral science to close the say-do gap Renata Freund | November 12, 2025
Article Fighting it out: Igniting debate for passionate inquiry and richer consumer insights Sam Myers | November 7, 2025
Article What Snoop Dogg teaches brands about embracing the future and honoring the past James Forr | September 16, 2025
Article The top brand for Gen Z: Oreo’s recipe for lasting cultural relevance Elizabeth Jackson | September 15, 2025
Article Can AI turn customer surveys into meaningful conversations? Jim Longo | August 5, 2025
Article In Case You Missed It...July/August 2025 Quirk's Staff | July 1, 2025
Article Keys to UX innovation: Surprise, simplification and scarcity Sam Salama | April 22, 2025
Article How the changing landscape of brand trust impacts your business Monika Rogers | March 11, 2025
Article Cultural fluency and inclusive marketing drive sustainable growth David Wellisch | February 25, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025
Article Unlocking opportunities in women’s sports: Growth, fandom and marketing insights Elizabeth Jackson | January 7, 2025
Article By the Numbers: How researchers’ mental shortcuts open the door to online survey fraud Sebastian Berger | January 1, 2025
Article Creating meaningful connections: The hidden power of emotions in marketing research Katie Taddei | December 11, 2024
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024