Top Marketing Research Articles Related to Factor Analysis

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ArticleWhy models matter in marketing researchTerry Grapentine|November 1, 2025
ArticleTandem segmentation: Getting your product to sell itselfMichael Lieberman|February 1, 2014
ArticleFactor analysis: A useful tool but not a panaceaRandy Hanson|May 1, 1988
ArticleData Use: Kudos for correspondence analysisGary Mullet|April 1, 1987