Top Marketing Research Articles Related to Reputation Management Research

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Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Reinventing segmentation to drive long-term brand growth Luis Molina | November 1, 2022
Article Using research to manage a brand crisis Michael Lieberman, Rex Repass | May 1, 2021
Article Mind the (reputation) gap Michael Porter | October 1, 2015
Article It’s your ‘reputation,’ stupid: the real ‘r’ in CRM Mike Muhney | November 13, 2013